About

Let me offer you my 25+ years expertise in digital engagement — combined with my boundless energy, vast network, and strategic thinking — to help you achieve something extraordinary.

I launched my consultancy in 2020 to help others do what I have done so successfully since 1995 — use digital media to advance mission and reach business objectives.

For a dozen years, at Global Kids (a NYC-based after school organization) then for six years at the American Museum of Natural History, I oversaw the strategy, design, and implementation of a slate of over 100 youth courses that applied the latest technology to engage youth to develop their skills and passions through youth media productions and design practices.

I also worked for over a decade with museums to innovate visitor-facing experiences through iterative design, with a particular focus on prototyping and evaluating cutting-edge visitor-facing experiences. Most recently, as VP of Digital Experience at the Girl Scouts of the USA, I used tools of user experience (UX) and customer experience (CX) to make complexity accessible, supporting the development of a seamless digital customer experience that increased retention and drove new membership.

I have taught thousands of NYC youth and facilitated over a thousand hours of youth programming, including as troop leader of my daughter’s Girl Scout Troop. My first book, Seltzertopia, came out in 2018, I have a new book coming out in 2021 to be published by AAM/Rowman & Littlefield on digital design in museums, and I often write about digital engagement on my blog Mooshme.org.